Highly stylized, commercial-grade render
Design Brief
Project Title: “Fresh” Melon Soda – Product Visualization & Splash Animation
Client: Internal Portfolio
Type: 3D Product Mockup / Commercial Visual
Tools Used: Blender, Photoshop, Adobe After Effects
Objective:
Create a high-impact 3D mockup animation of a melon soda beverage can to showcase advanced product visualization capabilities for use in food & beverage marketing. The goal is to simulate a photorealistic splash effect and a refreshing atmosphere, capturing attention in under five seconds.
Deliverables:
- A 4-second animated clip (MP4/WebM for web, ProRes for archive)
- 1+ high-resolution still image for web portfolio
- Optimized assets for use in motion reels and client presentations
Target Audience:
- Beverage brands
- CPG marketing teams
- Packaging designers
- Agencies seeking 3D product visualization for ads or web content
Mood & Style:
- Bright, energetic, and refreshing
- Highly saturated colors (greens, oranges, and blues)
- Realistic lighting, caustics, and fluid simulation to simulate water/melon juice
- Vibrant backdrop that complements the product without overpowering it
Case Study
When you only have seconds to grab attention, clarity and sensation are everything. That’s what drove the creation of this 4-second high-fidelity product animation for Fresh Melon Soda, a fictional beverage brand designed for Lucidus Works’ internal marketing library.
The animation opens with a crisp, minimal backdrop before the can slides confidently into frame. It comes to a smooth stop, moments before a burst of water; designed to resemble a refreshing splash of chilled melon juice hits it in glorious slow-motion. The water beads roll down the can, and the glossy surface shifts to a cold, wet sheen, emphasizing freshness and sensory appeal.
Key Technical Features:
- Fully 3D Modeled & Textured in Blender
- Fluid Simulation for splash and droplets, tailored to mimic real-world water physics
- Custom Shader Work for condensation, reflection, and post-impact wet surface
- Animation Rig for smooth, natural slide-in motion
- Lighting & HDRI Environment for photorealism
- Rendered with Cycles (or Eevee, if applicable) at cinematic quality settings
Why It Matters:
This piece highlights our ability to blend product storytelling with technical execution; perfect for beverage clients who want to market through motion content, digital ads, or website hero sections. It also stands as proof of concept for future campaigns involving real-world branding assets.